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Articles, interviews and media coverage for 2020
MAY 24, 2020
Georgie Newton Photography
In the face of tight margins, their strategy to stay viable was to expand horizontally to increase productivity: more land, bigger machinery and more technology.
However, this wasn’t changing their margins and Fiona was conscious that bigger farms can lead to smaller communities.
Faced with these dilemmas, Fiona took a new approach and asked a new question: ‘What if we expanded vertically instead of horizontally?’
From this vision, Outback Lamb was born, creating a value-added pathway for their business which ﬂows through their small community.
Starting a lamb brand was daunting, but Fiona set out with a clear list of what she wanted to do, as well as what she did not want to do.
“We wanted to provide opportunities for our kids so they could one day work in the business if they wanted to and at the same time provide business opportunities in the community.
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NSW COUNTRY HOUR | ABC RADIO
February 20, 2020
March 9, 2020
To hear Fiona's interview skip to 14:22 secs